Fiit secures £2.4m seed funding
We’ve been working at light speed to help Fiit — a tech-enabled home fitness platform — build their brand and get their beta product off the ground.
Fiit are on a mission to make fitness addictive, using the latest smart technology to bring the motivation of a boutique studio experience to your living room.
Co-founded by a team of ex-Googlers, they've just secured a £2.4m seed investment round, led by Connect Ventures and supported by former Innocent co-founders and current JamJar Investors, Rooks Nest Ventures and Westminster Capital.
Fiit's founders came to Onwards with an ambitious idea. In just six months we helped them turn it into a fully fledged brand with an all-singing all-dancing app ready for beta testing and their own 6,000sq ft film studio in the former Olympic broadcast centre. It's been a fast and furious process of iteration, valuing progress over perfection.
Deeply embedded in the business since day one, we've been involved with every aspect of the brand's development; strategy, naming, visual identity, filming and photography, animation, web and app design. It's already been an incredible journey, and there's a whole lot more to come in 2018.
Join the beta waiting list and watch this space for our full case study when Fiit launches in March.