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The Engine Room

The Engine Room helps social change organisations increase their impact through smarter use of data. We helped them clarify a complex story, and build a purposeful brand.

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Background

Engine Room work directly with local activists all over the world and partner with major not-for-profits including Amnesty International and Médecins Sans Frontières to help them imbed responsible data practices in all their advocacy and activism.

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A clear purpose

Born in academia, and dealing with complex technical concepts, The Engine Room were struggling to explain their offer in non-academic language. We worked with their leadership team to help clarify their story, and simplify their message, giving them a clear overarching purpose — to Accelerate Social Change.

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Open source and open-minded

We radically overhauled their identity and frontline communications, giving them an approachable visual framework that reflects their open source principles and open-minded approach.

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Quote

Working with Onwards was a revelation. We have always struggled to articulate what we do in compelling and accessible ways. Onwards listened, did a lot of hand holding, and led us to a brand and online identity that we are very proud of.

Alex Dunn, Executive Director

Project disciplines
Brand strategy, brand messaging, visual identity, web design.

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