SomeoneWho are shaking up recruitment. We helped them build a brand that demonstrates their difference in everything they do.
How can brand help a startup disrupt a traditional industry?
SomeoneWho’s founders came to us with an idea. They wanted to build an online platform that makes recruitment fairer and more transparent. They needed help defining their story, naming their business and building a brand and platform that would stand out in a traditional industry.
The recruitment system is broken
Through workshops and interviews with employers, jobseekers and stakeholders we discovered the pain-points of the current recruitment process are universal. Recruiters charge massive markups. Talent get put forward for projects that don’t fit. And companies often feel left out of the loop.
Demonstrate SomeoneWho’s transparent approach in everything they do
SomeoneWho’s transparent approach really is a breath of fresh air. We put these values at the centre of their brand and celebrated them with a name, voice and identity that makes it clear they’re different. Very different.
“I don't want to talk to a middleman. And I definitely don't want people I've never met hassling me on Linkedin"
Brand research: Customer surveys
A name with personality
Naming workshops and brainstorms generated hundreds of options, with one clear winner. Inspired by the language people use when they’re looking for or recommending people for jobs, SomeoneWho is a name unlike anything in the sector. And it gave us a clear platform for the visual and verbal identity.
Visually paired back, verbally bold
To communicate the transparent, faff-free approach of the brand we deliberately kept the identity ultra-minimal. Everything is clean, fresh and white, with strong typography and a witty tone of voice bringing real personality to the brand.
A brand-led digital platform
We designed their digital platform from scratch, prototyping user journeys and designing every aspect of the UI. Crisp, minimal layouts and bold, witty copy ensure the brand personality is as strong as the UX.
We had an idea, a desire to disrupt a dull industry and we knew the importance of a strong name and brand to do that. Onwards did a brilliant job of translating our views and ambition into a brand with a clear point of difference, and a set of design guidelines for our digital team to make our platform really stand out from the crowd. Their flair for great writing as well as brilliant design really stood out, and helped us build a brand with personality unlike any other in the sector.
Brand strategy, naming, visual and verbal identity, UX and UI, digital design, campaigns, print design, brand guardianship