Untitled-1Untitled-1Untitled-1icon-nextUntitled-1Untitled-1icon-upquote

Streatham Space Project

Streatham Space Project is a new off-West End theatre on a mission to challenge elitist industry norms. We built them a weirdly wonderful brand that embraces their anti-establishment ethos.

Onwards Sss Casestudy 06 Js Wall 02

Far from West End

Just a few miles down the road from London’s West End theatre heartland, conceptually Streatham Space Project is a million miles away. Eschewing elitist West End norms, this is a theatre for everyone. Their founders wanted to reimagine what theatre means for a local community – breaking down the barriers between observer and actor, encouraging participation, interaction and conversation.

Onwards Ssp Posters 5
Onwards Sss Casestudy 06 Js Wall 01
Onwards Sss Casestudy 06 Js Poster 02

DESIGNED FOR PLAY(S)

Space Project’s founders were fed up with the stuffy elitism of traditional theatre. They were determined to build a space that would get normal people off their screens and into an arena of play and creation. We put this commitment to play at the heart of the brand – building a weird, wonderful and surprising graphic language and image style that reflects their unusual sense of fun.

Ssp Mic Gif 02
Ssp Helment 02

DIY BUILT IN

Created as part of our commitment to helping community businesses build great brands without big budgets, we needed to build a system that worked on a shoestring. Our approach was to create a graphical system based on a simple giant pen stroke that anyone could co-create. With or without Photoshop. Digitally or physically.

Invites 04
Onwards Sss Casestudy 06 Js Tee  Tote
Onwards Sss Casestudy 06 Js Tote 01

Ready for launch

Before we started working with the team they’d struggled to find a name that fitted. The ‘location + theatre' construct was expected, traditional and dull. They wanted a future-facing name that reflected their vision and playful approach. A few particularly surreal brainstorms later, Streatham Space Project was born. Intriguing, unexpected, weirdly welcoming... an ever-changing creative space for the good people of Streatham. 

Onwards Sss Casestudy 06 Js Image 01
Onwards Sss Casestudy 068
Onwards Sss Casestudy 06 Js Type 01
Onwards Sss Casestudy 06 Js Wip 01
Onwards Sss Casestudy 06 Js Wip 012
Onwards Sss Casestudy 06 Js Newspaper 02
Onwards Sss Casestudy 06 Js Apps 01
Ssp Team 02
Quote

We were always excited to go into sessions with Onwards. We came out feeling invigorated by a great balance of understanding what we were and pushing the boundaries of what design for a theatre venue could look and feel like. They've given us a brand that is child's play to work with, tremendous fun to use and looks like no other venue in London. They're an absolute joy to work with, thank you Onwards!

Andy McKeane, Creative Director, Streatham Space Project

Project disciplines
Brand identity
Naming

More Projects

More Projects

Fiit

Wattbike

Silicon Milkroundabout

Voxbone

Velon

Brentford Football Club

Someone Who

Escape The City

The Engine Room