Voxbone are on a mission to take the hassle out of global business telephony. We helped them bring their purpose to life, and shake up a dull sector in the process.
How do you turn technical excellence into an inspiring brand story?
Many of the world’s biggest businesses rely on Voxbone’s VoiP network to reach their customers worldwide. But outside of a niche audience, brand recognition is low. They needed a brand that would help them communicate with more clarity, attract new direct customers and get them noticed beyond their core audiences.
Voxbone are weird and proud
They go to lengths others consider odd in order to make global communications simpler. And they’ve always been an outlier. They’re an innovative player in the traditional world of telephony. They’re a multinational company, with a unique startup spirit. And they deliver the reliability of a global telco with seamless, SaaS-like simplicity.
Celebrate Voxbone’s outlier spirit by showing how they make things ‘Strangely Simple’
Voxbone’s ultimate benefit is simplicity. But simplicity alone is generic. We gave it meaning by adding a twist born from their outlier spirit. Voxbone don’t just make the insanely complex world of global communications simple, they make it ‘Strangely Simple’.
80% simple + 20% strange
Official creative guidance provided by our scientifically-proven-114%-accurate 'Strange-o-meter'.
A strangely simple brand identity
Our brand idea gave us crystal clear direction for the brand identity. We had to simplify complex ideas and processes. But always keep a little bit of strange.
“OF COURSE WE'RE WEIRD. IT'S TOTALLY INSANE TO GO TO THE LENGTHS WE GO TO TO MAKE THINGS SIMPLE"
Brand interview: Itay Rosenfeld, CEO
Extra SaaS-y personality
In a serious, stuffy industry, Voxbone have always been a bit different. Their internal mantra, ‘Keep it weird’ is a reminder to think differently and be yourself. We developed a playful tone for the brand that would bring out their outlier spirit and amplify their eccentric personality.
Developing the digital identity
With so much complexity to explain, it was vital that Voxbone's digital experience was simple and seamless. We redesigned Voxbone.com from scratch, radically simplifying the the UX and UI to optimise core purchase flows, while ensuring the whole experience retained a sense of play, and a few quirky surprises.
Onwards did a fantastic job of distilling a lot of complexity into a clear and purposeful brand. They got to grips with our sector incredibly quickly, went the extra mile to really understand what makes us different, and translated it into a positioning, identity and website that sets us apart from anyone in the space. We couldn’t be prouder of our new brand… it’s smart, sassy and playful, with just the right amount of strange!
Brand strategy, brand identity, tone of voice, campaign development, web design, animation, photography, environment design.